What Are Campaigns?
Campaigns automate your review request process. Instead of manually sending individual requests, you can set up a campaign that sends messages to a group of customers on a schedule or as a one-time batch.
Creating a New Campaign
- Navigate to Get Reviews → Campaigns and click New Campaign.
- Give your campaign a name (e.g., "January Customers Follow-up").
- Select the target audience — all customers, a filtered segment, or a CSV upload.
- Choose the delivery method: SMS, email, or both.
- Customize your message template.
- Set the schedule — send immediately, at a specific date/time, or as a drip sequence.
- Review the summary and click Launch Campaign.
Campaign Types
One-Time Batch
Sends to all selected customers at once or at a scheduled time. Best for re-engaging past customers who have not been asked for a review.
Drip Sequence
Sends messages in stages. For example, an SMS on day 1 followed by an email reminder on day 3 if the customer has not yet left a review. Drip sequences typically achieve 2-3x higher conversion than single-send campaigns.
Monitoring Campaign Performance
After launching, the campaign detail page shows real-time metrics:
- Sent — Total messages delivered
- Opened — Email open rate (email campaigns only)
- Clicked — How many recipients clicked the review link
- Reviews Collected — Reviews attributed to this campaign
Tip: Test your campaign by sending to yourself first. Use the
"Send Test" button before launching to verify the message looks correct.